Red Bull Hoop Fest
For Red Bull’s Hoopfest campaign, I led the Art Direction for a mini-game that was part of a promotional lucky draw, with prizes for the top three players.
The challenge was making a mostly static game feel exciting and energetic, while staying true to Red Bull’s brand. We went with sharp, dynamic shapes in the background to give a sense of movement and action. We also added subtle effects like camera shake to build a feeling of urgency and excitement.
I worked closely with the team at Lionfish Studios, managing both the client and artists to bring this fast-paced, sporty look to life.