Zouk Garage Run
Led the Art Direction and developed assets for an interactive experience created for Zouk’s social media as part of a giveaway campaign.
Zouk Garage Run
These are early concepts for the campaign, where we went for a vaporwave aesthetic that matched Zouk’s brand. The game simulated a racing experience on Instagram Stories, with players tapping the screen to stop the car before it crashed.
Since we had to work within technical constraints, the assets were designed to be modular.
This allowed us to mix and match different elements to create dynamic backgrounds as the car raced through.
Video Editing
Since the game was designed for Instagram Stories, we needed to incorporate video editing. To speed up production, we built the basic game in a game engine and recorded it instead of animating everything from scratch. Afterwards, we edited the recordings to add effects and ensure compatibility with Instagram's format.
Effects
To complement the game's aesthetics, which were similar to those of Tron (1982), we made use of effects to add to the exciting nature of racing.
Final Video
Here’s a short clip showing the final video for comparison.